Who We Work With

We work with Kingston area homeowners who are serious about selling their home for the best price in the shortest time.

They might be:

• homeowners
• real estage agents
• developers & builders
• renovators & flippers
• sellers of occupied homes or vacant homes
• sellers of any size, value, age and style of home

Are you a homeowner who would like to sell his home for the best possible price? Wondering which improvements bring the best return for your money, time and effort? Want to get the stressfull selling process over quickly without slashing your price? Need help finding reliable trades persons or managing the fix-up process? Struggling to create a show home look?

Are you a real estate agent who wants to sell property faster and for more money? Want help coaching your clients towards the best presentation of their home? Looking for a listing incentive that has true value added? Need a new strategy to rejuvenate stale listings?

Are you a developer or builder who is building model homes? Want your model homes to achieve maximum potential as a marketing tool? Want them furnished and staged in the most cost effective way? Want staging which gives a wow factor plus the widest buyer appeal for your target market?

There are 3 parts to successfully staging your home.

• 1. Review from the buyer's point of view and carefully list everything that must be done.
• 2. Have all the preparatory work done - the upgrades, fresh paint and fix-ups, cleaning and de-cluttering.
• 3. Showcase all the hard work by making sure you have the right furniture and accessories arranged in just the right way to enhance the home and sell the lifestyle buyers want.

If you are sure you have the time, energy, talent and resources to accomplish these three things, then perhaps you don't need our help for home staging. However if you are feeling unsure of what to do, overwhelmed by the amount to be done, confused about certain aspects or afraid of hiring the wrong tradespersons, then we can help.

What You Need to be Successful with Staging

You really only need 3 things to stage your house successfully:

• 1. Know-how
• 2. Resources
• 3. Commitment

If you are like most homeowners, you may have some of the things you need but not everything. You might have a good flair for decor. However, do you really know which colours and styles are the biggest sellers with your target buyers? Do you even know who your target buyers will be? Do you have time to do the market research?

Perhaps you consider yourself very handy and feel you can tackle some upgrades yourself. But do you have the skills, time and tools to do a good job? Do you know what features your competition typically have? Do you have time to tour homes to see what is selling well?

When it comes to resources, you may lack some stylish accessories for staging. If you don't have a use for them in the next home, do you have a source where you can rent or borrow them instead of buying?

Do you have the commitment to finish your staging project in time for the first showings on top of all the other things going on in your busy life?

How Can You Tell if Your Home Could Use Staging?

If you answer 'yes' to 3 or more of the following, there is a good chance you need professional staging:

• One of the reasons you are moving is because you don't have enough space for all your stuff.
• You wish your rooms felt bigger.
• You love to display your collections and personal memorabilia.
• You have some controversial paint colours.
• The last time you repainted was more than 3 years ago.
• You are in a deadlock with your spouse over what should be done to the home.
• You have window coverings or upholstered furniture that has not been re-done in 10 years.
• You have tried to sell your house before and didn't get the offers you wanted.
• You have some rooms that are not being used for their originally designed purpose.
• Your agent or your friends or relatives have been making suggestions for changes to make your house show better.
• You have some rooms that are empty or very poorly furnished.
• Other homes in your price range have more features or look better.
• You have no time to visit other homes.
• You don't want to spend money you don't have to on improvements that won't pay back well.
• You have coloured tiles, flooring or countertops that are more than 5 years old.
• Your kitchen hasn't been upgraded since your teens were babies.
• Almost every room has a television, the bigger the better.
• You inherited your furniture and you're not sure it goes with your house.
• The biggest piece of artwork you own is 16" x 20" and the frame is half inch wide.
• You have rooms that are serving two or more functions.
• You have succumbed to decorating by distinct themes.
• You are feeling overwhelmed at the idea of getting your home ready for showings.
• You would like to sell your home quickly, but you don't want to chop your price to do so.

You are a Good Candidate for Professional Staging if you:

• own a home for sale
• are serious about getting top dollar
• are willing to invest a certain amount of time, energy and money
• are open to allowing changes to be made in the decor, furnishings and placement of items in your home
• are patient and understand that staging is an important part of a complete marketing plan, but is not the whole answer
• are willing to allow the stagers' suggestions to be acted upon.

If this description fits you, we can work together successfully.

The Biggest Obstacle to Successful Staging

The biggest obstacle to successful staging is thinking the details don't matter. Homeowners underestimate the cumulative impact small, subtle details have on a viewer's response to the home. They overestimate how well viewers will get past negative points and see potential. They neglect the fact that an appropriate investment in proper presentation will support the rest of the marketing efforts and result in a far greater return and smoother sale.

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